![]() ![]() Not only can it save you money on print, fulfilment and postage, especially on repeat mailings, it will improve your direct mail metrics. Then, using our leading-edge data cleansing tools, we can correct and remove the affected records to leave you with an accurate, mail distribution list. In some cases, thousands! We can identify data quality issues such as mailing preference blocks, incomplete addresses, ceased trading, gone-aways etc. By allowing us to audit your records while you’re still finalising the design, you could save hundreds of pounds. The best direct mail campaigns are cost-efficient and begin with accurate data. That’s because your direct mail campaign, no matter how small, is important to us. Our energy and focus is on delivering the best direct mail services.īy involving us right at the start of your campaign planning, we can help you and your designers to develop concepts and collateral that are cost-efficient, as well as creative and engaging. From direct mail postcards to letters and more, we will build a direct mail marketing strategy that works for you.Saving you money on print, fulfilment, and postageįrom small quantities of simple letters, straightforward mailshots, postcards and self-mailers, to bulk mail and complex fulfilment, with variable personalisation throughout. You will get professional results with our state-of-the-art printing technology, and you will be able to rely on our mailing services to meet your delivery deadlines.įor a hard-working communication channel that is targeted, personal, flexible, measurable, and cost-effective, look no further than direct mail. Our team will create eye-catching designs that stand out in the mail. We will help you plan and manage your direct mail campaigns every step of the way, from creating mailing lists to sending mail out to recipients. Your One-Stop Direct Mailing Services ProviderĪllegra is a one-stop provider for everything related to direct mail. It can also be immediately routed to your salesperson for follow-up. ![]() ![]() So as soon as someone clicks on the link, or types their PURL into their computer, you know who responded, and you can see exactly what they’re doing as they’re doing it. Not only does a PURL offer your recipients an effective way to respond, it also gives you the ability to do real-time tracking. When they visit their PURL, the page is customized with their name, contact information, or other information based on the offer and the campaign. With PURLs, you automatically generate a custom landing page for each recipient, usually with a web address that includes their name or some other personal information. Have you ever received a piece of mail, or an email addressed to “valued customer,” or some other generic greeting? The impersonal nature of being asked for your business from a company that hasn’t bothered to learn your name doesn’t exactly inspire you to continue down the sales funnel, does it? Personalized landing pages are utilized with this experience in mind, and are a solution for avoiding it when your current and potential customers interact with you online. Personalized Landing Pages: Customize Your Campaign and Track ResultsĪn increasingly important component of direct mail campaigns are personalized landing pages, or PURLs. There are different ways to track the effectiveness of your direct mail campaigns to measure their success. Seamlessly integrate your direct mail campaigns with your digital marketing strategies. Direct mail is tangible, and it gives your audience something to hold on to. Direct mail printing companies offer different customization options to make each message feel personal. Direct mail printing costs are small and provide a bigger ROI in comparison to other marketing strategies. These are some of the top reasons companies of every size choose Allegra's direct mailing services: At Allegra, we can help you leverage this with a direct mail strategy to reach your target audience. Many studies show that up to 90% of direct mail gets opened since print marketing is considered a trustworthy media channel. Grow your sales by getting the right message to the right person, at the right time, with Allegra's direct mail printing and direct mail in !ĭirect mail continues to be an effective and relevant marketing strategy. DIRECT MAIL: Personal, Direct and Powerful ![]()
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